Sunday 23 February 2014

Drink print adverts; Representation of Women

This advert represents women in a positive way; the woman in this print advert is beautiful and we can see this by only looking at her face. This might connote that she doesn't need to show her body to attract male attention, that she is confident in herself. Also, the way she's smiling supports the copy that there's nothing more "refreshing" than a diet Pepsi. 

This print advert also represents women in a positive way because it reads "Stay Extraordinary" and the picture it has is Taylor Swift - who is a female. The word that mostly depicts that this is a  positive representation is "stay". It means to continue something, in this case being extraodinary, women are already extraordinary.
This, once again, is a positive representation of women. Shows that women can be extremely fit, just as Jessica Ennis portrays to the audience.

This advert shows women to be dominant and loved when they drink this particular drink. We dennote the man behind her carrying all her stuff, and the only weight she's carrying is her purse. What further shows women's  power over the men is the copy. "Men are a girl's favorite accessory". Men are to be played with, used, then left whenever they don't fit the particular need at the time- just like an accessory. 
This print advert, however, represents women in a negative way. Showing that, since women are the only gender who can be pregnant and conceive children, they should be looking after their unborn kids. However, this women is dressed half naked (which is disgusting seeing as shes pregnant), she's also holding a cup of beer. We can connote shes about to drink it, this is bad due to the baby in her. From her facial expression, we see she doesn't care, due to the pout on her lips.