Sexist Ad

Listerine Advert

1. This product promotes that it can freshen anyone that has bad breath by reducing plaque.

2. It provides the fact that it reduces plaque by up to 56% more than just brushing alone.

3. We know the target audience is women because in every print advert, it says "always a bridesmaid but never a bride" and we all know a man cant become a bride. Also, there is a picture of a female in every print.

4. This advert is appealing to women by the appeal for prominence. This appeals because of the need to be admired and respected. A husband will admire his wife therefore love her, and respected by society, as in, married woman have a higher status than "little" girls that aren't yet married.

5. One of the persuasive language techniques used is the word "HALITOSIS." This is persuasive because the reader will believe or start to believe that this is true because they used a scientific word. This will then pressure them to buy it because if science agrees with it, then it must be true.

6.This advert was suggesting that the society didn't care of status or wealth or even beauty because if you had bad breath or body odour then you would not find a man willing to propose to you, regardless. In a way, this value that the 1920s society portrayed is understandable because even today bad breath and body odour is hated.

7. I think that the people in this advert depicted represented typical people from the 1920s because usually producers of the print and moving advert take what they see in society and infiltrate it into their advert.