Woman Representation.

Woman Advert	Denotation and Connotation:	Demographics and Psychographics
Positive:	From this advert, we can denote that the female is more intelligent and wealthier than the man in baggy shorts and jumper. We can connote this simply because of the image used – no copy- that the female is casually spinning earth on her finger and her clothes are those of business women. This contrasts majorly to the feeble male in the print advert, he’s playing with a basketball. The look on his face suggests that he’s shocked that the female in front of him is so successful.	This was most likely targeted at white men and woman because both sexes are in this picture, and they’re both white. Middle aged, working people.  Grown men who play around instead of working in an office like smart, white females in society in the21st century.
Negative:	From this print advert, we can denote a naked female sleeping on the floor, smiling at a male’s shoe – most likely her husband’s. From the copy and the image together we can connote that a woman should be kept at home, pleasing the man – she is lying naked. The man has finished what he wanted and is at work. She is smiling at his shoe, because she can’t go to him at work. “Keep her where she belongs” which is at home. This particular print advert represents women to be like a doll. Use it, leave it, do what you want, it won’t go anywhere, and judging by smile on her face, she agrees and makes the statement more believable and makes it okay for men to do this.	This, just like the above ad, was targeted at white, upper class men. We can tell because of the expensive shoe she’s staring so lovingly at.  And because this was a 1920 advert,  we know women back then, went for upper class, rich men, regardless of their personality.  Middle, handsome, white men.

Woman in 1920s

This advert portrays woman in the 1920s as feeble, and so weak that the men have gone and created a bottle with a flip so that they can open it. This shows that there was a lot of sexism back in the 1920s. The fact that "woman" was underlined shows that the producers and/or company who made this advert had no shame in showing and underlining the high levels of sexism. And from the above print advert, we, the audience, can infer that woman didn't really care about how they were seen in the eyes of certain men, because of the fact that a woman is the main picture that anyone sees and her face suits the copy below her. She is shocked that she can FINALLY open a bottle, that she wasn't able to before. The question is phrased so that it's SO shocking that a woman can open something, that she won't break or hurt herself. 

Annotated Advert

Print advert appeal.

This print advertisement for the perfume, Dolce & Gabbana, has a very sexual appeal to the women who see it. For example, when the women see this, they will be attracted to the many topless, goodlooking guys surrounding the lady on the ground. This probably makes them think that if they buy it, the same thing will hapen for them. Dream into reality.

















Although, this is advertising the same product, Dolce & Gabbana, the appeal created is different, almost a contrast. This print advert focuses on the bottle and the beauty of it. It's simple and draws the people into how it looks, instead of creating propaganda in the audience's mind by sexual attractions.

Timeline; Advertising

http://prezi.com/p1y_p3zy0blu/present/?auth_key=9n9rp3t&follow=4wy6mavcxpw-&kw=present-p1y_p3zy0blu&rc=ref-61727691

Early Advertisement

Early Advertisement:
- Before there was any form of advertising, Frenchman Théophraste Renaudot (Louis XIII's official physician) created the first version of the supermarket advertising by putting notices at the office so that the most amount of people could see it

- In England, newspaper line adverts were very popular. Especially after the Great Fire Of London, when people looked in newspapers in the aftermath of the fire for information on lost and found and change of addresses. In this period of time, the advertisements were descriptive instead of persuasive propaganda.

Advertising and the Industrial Revolution:
- When goods were handmade, there was no need for any type of advertisement seeing as the buyers and sellers knew each other personally. Packaging was unknown back then and wasn't needed before the Industrial Revolution however when technology advanced and items such as china, soap and clothing were made, the relationship between buyers and sellers was ruined. Instead of selling out of their backyards, sellers wanted their products to go all around the world.

Bubbles — the Pears' Soap Advertising Innovation:
- Thomas Barratt was married into a famous soap making family and thought they needed to promote their products more aggresively. He bought the copyright to a noted Pre-Raphaelite artist, Sir John Everett Millais, originally entitled 'Bubbles'. He made it his own by painting pears soap on it to advertise and it became a huge success.

Favourite Advertisements

I like this advert because it's fun and uplifting, it makes you look up and stop what your doing because the music is pop and its a fast beat. Also, the song is really popular and was in the top charts for a while. The advert does clearly gives out the publishing of Specsavers by showing that if you need glasses, to go the one and only best glasses place. 








I like this print advert because of the Shia Labeouf. Many women would be attracted to this magazine cover because of Shia. He is really good looking and some women would pick up this magazine in hopes to see more pictures. This type of advertisement attracts female customers.

Conventions table

Conventional Element	How is it used in Action/Adventure films?
Protagonist	The protagonist is made to be the good guy in the action/adventure films.  The protagonist usually follows a stereotype of looking good and having a ripped body mostly to attract female audiences.
Antagonist	The antagonist is the bad guy in action/adventure films.  The antagonist is made to look ugly and unattractive trying to make the audience hate him, but usually they reveal a bit of his past as to why he is the way he is. For example, the joker.
Other characters	Other characters are important as well because they have a role even though its not as important as the main characters. For example, the father of a family. Although he goes to work all the time, he still does come to the house. He still has a role.
Plot	The plot is important because it is basically the story. The plot is what happens in the movie. This is important in action/adventure because beside the action and the violence, the plot is important. If the audience don’t get the plot, they will become uninterested.
Locations	The location is good because if there is action happening in an old people’s home. It doesn’t make sense. The viewers become confused and therefore will class the movie as boring and confusing.
Soundtrack	The soundtrack is also important because it moves the plot and the film along. Sad music signifies sad, emotional times. Happy music signifies happy times and most likely the ending. Fast paced, tense music signifies the action.
Camera	Camera shots are good.  They show certain things for certain parts of the film. To show emotion, close ups are better than a long shot.
Mise-en-Scene	Mise-en-scene is important because it is the props. The props are very important because sometimes, a certain prop are important and they show the audience this.
Editing	This plays an important part because they can cut out some scenes, and add sound effects like gunshots and explosions, when shooting the video is done. For example, CGI (computer generated images)
Representation	Representation is when and how something is portrayed. Woman are represented as weak and she is the protagonists weakness, so the antagonist takes advantages of this situation, trying to lure the protagonist in.

The Wolverine (Essay)

Camera Techniques:
The first camera technique used is a Close Up. The expression on the protagonist's face creates alot of tension just within the first few seconds, because his face is sweating and he's just woken up from sleep, but not peacefully, he's been woken. This makes the audience question why he's been woken.
Another camera shot that has been used is over the shoulder shot. This lets the audience see what the other character is seeing and the expression on the other person's face. This is often used in dialogue or conversational language.
A tracking shot is also used when the fighting scene is happening to show the full fight, so that we, the audience, don't miss any action whilst the violence is going on.

Sound:

Sound is very important in any action/adventure films. This is because it moves the action along.

The sound or music can determine whether to pick up the pace of the film or not.
For example, dramatic music makes everything tense, sad music makes everything much more emotional and upbeat, happy music makes everyone feel like the plot's getting better in action/adventure films.
Editing:

Editing is used a lot in action/adventure films.
 In the above clip, the gunshots, fast cuts and explosions are edited.
Fast Cuts is when they fast forward some action scenes and longer scenes so that the audience doesnt get bored at looking at the same thing over and over again, becoming dis-interested. 

Camera Shots

1 . Extreme long shot

Extreme Long Shot
This can be taken from as much as a quarter of a mile away, and is generally used as a scene-setting, establishing shot.


2. Long Shot


This is the most difficult to categorise precisely, but is generally one which shows the image as approximately "life" size ie corresponding to the real distance between the audience and the screen in a cinema (the figure of a man would appear as six feet tall).







3. Medium Shot

Contains a figure from the knees/waist up and is normally used for dialogue scenes, or to show some detail of action. Variations on this include the TWO SHOT (containing two figures from the waist up) and the THREE SHOT (contains 3 figures...). NB. Any more than three figures and the shot tends to become a long shot.






4. Close-Up

This shows very little background, and concentrates on either a face, or a specific detail of mise en scène. Everything else is just a blur in the background. This shot magnifies the object (think of how big it looks on a cinema screen) and shows the importance of things, be it words written on paper, or the expression on someone's face. The close-up takes us into the mind of a character.


5. Extreme Close-Up

As its name suggests, an extreme version of the close up, generally magnifying beyond what the human eye would experience in reality. An extreme close-up of a face, for instance, would show only the mouth or eyes, with no background detail whatsoever.

Action/Adventure Convention Analysis

Action/Adventure Convention Analysis

1.     The title of the film is The Mortal Instruments; City Of Bones. The movie was released 21st August 2013, in the USA, Canada, and UK. It was directed by Harold Zwart. The cast includes; Lily Collins, Jamie Campbell Bower, Robert Sheehan... 

2.     The sub-genres within this movie is Romance and Fantasy. The relationship between Clary and Jace signifies romance, and the animals and beats they fight signifies Fantasy.

3.      When her mother disappears, Clary Fray learns that she descends from a line of warriors who protect our world from demons. She joins forces with others like her and heads into a dangerous alternate New York called Downworld.

4.      The protagonist of this movie is; Clary Fray (Lily Collins).   Clary is a fiery redhead, with a personality to match, she stands out. The movie follows her about 95% of the time. She is a conventional hero because towards the middle/end of the film, she draws where themortsl cup is, leading them to the location.

5.       Valentine Morgenstern is the main antagonist of the first half of the series. He infects his son with Demon blood and is betrayed by his former best friend, Lucian Graymark, and his wife at the Uprising of the Accords. Upon fleeing the battle, Valentine is assumed to be dead and goes into hiding with his son and adopted son, Jace Herondale.

Years later, when City of Bones begins, Valentine finds Jocelyn and wants her to reveal where the Mortal Cup is located. He kidnaps her, but is unable to extract information from her due to her self-induced comatose state. He eventually secures the Mortal Cup, and the Mortal Sword and goes to the Mortal Glass to summon the Angel Raziel. It is in that moment that he is slain by the Angel.

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7. There is loads of action and adventure in this movie, they all embark in a quest to find the mortal cup, and action because there is alot of demon killing along the way.

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