Drink print adverts; Representation of Women

This advert represents women in a positive way; the woman in this print advert is beautiful and we can see this by only looking at her face. This might connote that she doesn't need to show her body to attract male attention, that she is confident in herself. Also, the way she's smiling supports the copy that there's nothing more "refreshing" than a diet Pepsi. 

This print advert also represents women in a positive way because it reads "Stay Extraordinary" and the picture it has is Taylor Swift - who is a female. The word that mostly depicts that this is a  positive representation is "stay". It means to continue something, in this case being extraodinary, women are already extraordinary.

This, once again, is a positive representation of women. Shows that women can be extremely fit, just as Jessica Ennis portrays to the audience.

This advert shows women to be dominant and loved when they drink this particular drink. We dennote the man behind her carrying all her stuff, and the only weight she's carrying is her purse. What further shows women's  power over the men is the copy. "Men are a girl's favorite accessory". Men are to be played with, used, then left whenever they don't fit the particular need at the time- just like an accessory. 

This print advert, however, represents women in a negative way. Showing that, since women are the only gender who can be pregnant and conceive children, they should be looking after their unborn kids. However, this women is dressed half naked (which is disgusting seeing as shes pregnant), she's also holding a cup of beer. We can connote shes about to drink it, this is bad due to the baby in her. From her facial expression, we see she doesn't care, due to the pout on her lips.

Sexist Ad

Listerine Advert

1. This product promotes that it can freshen anyone that has bad breath by reducing plaque.

2. It provides the fact that it reduces plaque by up to 56% more than just brushing alone.

3. We know the target audience is women because in every print advert, it says "always a bridesmaid but never a bride" and we all know a man cant become a bride. Also, there is a picture of a female in every print.

4. This advert is appealing to women by the appeal for prominence. This appeals because of the need to be admired and respected. A husband will admire his wife therefore love her, and respected by society, as in, married woman have a higher status than "little" girls that aren't yet married.

5. One of the persuasive language techniques used is the word "HALITOSIS." This is persuasive because the reader will believe or start to believe that this is true because they used a scientific word. This will then pressure them to buy it because if science agrees with it, then it must be true.

6.This advert was suggesting that the society didn't care of status or wealth or even beauty because if you had bad breath or body odour then you would not find a man willing to propose to you, regardless. In a way, this value that the 1920s society portrayed is understandable because even today bad breath and body odour is hated.

7. I think that the people in this advert depicted represented typical people from the 1920s because usually producers of the print and moving advert take what they see in society and infiltrate it into their advert.

Woman Representation.

Woman Advert	Denotation and Connotation:	Demographics and Psychographics
Positive:	From this advert, we can denote that the female is more intelligent and wealthier than the man in baggy shorts and jumper. We can connote this simply because of the image used – no copy- that the female is casually spinning earth on her finger and her clothes are those of business women. This contrasts majorly to the feeble male in the print advert, he’s playing with a basketball. The look on his face suggests that he’s shocked that the female in front of him is so successful.	This was most likely targeted at white men and woman because both sexes are in this picture, and they’re both white. Middle aged, working people.  Grown men who play around instead of working in an office like smart, white females in society in the21st century.
Negative:	From this print advert, we can denote a naked female sleeping on the floor, smiling at a male’s shoe – most likely her husband’s. From the copy and the image together we can connote that a woman should be kept at home, pleasing the man – she is lying naked. The man has finished what he wanted and is at work. She is smiling at his shoe, because she can’t go to him at work. “Keep her where she belongs” which is at home. This particular print advert represents women to be like a doll. Use it, leave it, do what you want, it won’t go anywhere, and judging by smile on her face, she agrees and makes the statement more believable and makes it okay for men to do this.	This, just like the above ad, was targeted at white, upper class men. We can tell because of the expensive shoe she’s staring so lovingly at.  And because this was a 1920 advert,  we know women back then, went for upper class, rich men, regardless of their personality.  Middle, handsome, white men.

Woman in 1920s

This advert portrays woman in the 1920s as feeble, and so weak that the men have gone and created a bottle with a flip so that they can open it. This shows that there was a lot of sexism back in the 1920s. The fact that "woman" was underlined shows that the producers and/or company who made this advert had no shame in showing and underlining the high levels of sexism. And from the above print advert, we, the audience, can infer that woman didn't really care about how they were seen in the eyes of certain men, because of the fact that a woman is the main picture that anyone sees and her face suits the copy below her. She is shocked that she can FINALLY open a bottle, that she wasn't able to before. The question is phrased so that it's SO shocking that a woman can open something, that she won't break or hurt herself. 

Annotated Advert

Print advert appeal.

This print advertisement for the perfume, Dolce & Gabbana, has a very sexual appeal to the women who see it. For example, when the women see this, they will be attracted to the many topless, goodlooking guys surrounding the lady on the ground. This probably makes them think that if they buy it, the same thing will hapen for them. Dream into reality.

















Although, this is advertising the same product, Dolce & Gabbana, the appeal created is different, almost a contrast. This print advert focuses on the bottle and the beauty of it. It's simple and draws the people into how it looks, instead of creating propaganda in the audience's mind by sexual attractions.