Woman Representation.

Woman Advert	Denotation and Connotation:	Demographics and Psychographics
Positive:	From this advert, we can denote that the female is more intelligent and wealthier than the man in baggy shorts and jumper. We can connote this simply because of the image used – no copy- that the female is casually spinning earth on her finger and her clothes are those of business women. This contrasts majorly to the feeble male in the print advert, he’s playing with a basketball. The look on his face suggests that he’s shocked that the female in front of him is so successful.	This was most likely targeted at white men and woman because both sexes are in this picture, and they’re both white. Middle aged, working people.  Grown men who play around instead of working in an office like smart, white females in society in the21st century.
Negative:	From this print advert, we can denote a naked female sleeping on the floor, smiling at a male’s shoe – most likely her husband’s. From the copy and the image together we can connote that a woman should be kept at home, pleasing the man – she is lying naked. The man has finished what he wanted and is at work. She is smiling at his shoe, because she can’t go to him at work. “Keep her where she belongs” which is at home. This particular print advert represents women to be like a doll. Use it, leave it, do what you want, it won’t go anywhere, and judging by smile on her face, she agrees and makes the statement more believable and makes it okay for men to do this.	This, just like the above ad, was targeted at white, upper class men. We can tell because of the expensive shoe she’s staring so lovingly at.  And because this was a 1920 advert,  we know women back then, went for upper class, rich men, regardless of their personality.  Middle, handsome, white men.