Annotated Advert

Print advert appeal.

This print advertisement for the perfume, Dolce & Gabbana, has a very sexual appeal to the women who see it. For example, when the women see this, they will be attracted to the many topless, goodlooking guys surrounding the lady on the ground. This probably makes them think that if they buy it, the same thing will hapen for them. Dream into reality.

















Although, this is advertising the same product, Dolce & Gabbana, the appeal created is different, almost a contrast. This print advert focuses on the bottle and the beauty of it. It's simple and draws the people into how it looks, instead of creating propaganda in the audience's mind by sexual attractions.

Timeline; Advertising

http://prezi.com/p1y_p3zy0blu/present/?auth_key=9n9rp3t&follow=4wy6mavcxpw-&kw=present-p1y_p3zy0blu&rc=ref-61727691

Early Advertisement

Early Advertisement:
- Before there was any form of advertising, Frenchman Théophraste Renaudot (Louis XIII's official physician) created the first version of the supermarket advertising by putting notices at the office so that the most amount of people could see it

- In England, newspaper line adverts were very popular. Especially after the Great Fire Of London, when people looked in newspapers in the aftermath of the fire for information on lost and found and change of addresses. In this period of time, the advertisements were descriptive instead of persuasive propaganda.

Advertising and the Industrial Revolution:
- When goods were handmade, there was no need for any type of advertisement seeing as the buyers and sellers knew each other personally. Packaging was unknown back then and wasn't needed before the Industrial Revolution however when technology advanced and items such as china, soap and clothing were made, the relationship between buyers and sellers was ruined. Instead of selling out of their backyards, sellers wanted their products to go all around the world.

Bubbles — the Pears' Soap Advertising Innovation:
- Thomas Barratt was married into a famous soap making family and thought they needed to promote their products more aggresively. He bought the copyright to a noted Pre-Raphaelite artist, Sir John Everett Millais, originally entitled 'Bubbles'. He made it his own by painting pears soap on it to advertise and it became a huge success.

Favourite Advertisements

I like this advert because it's fun and uplifting, it makes you look up and stop what your doing because the music is pop and its a fast beat. Also, the song is really popular and was in the top charts for a while. The advert does clearly gives out the publishing of Specsavers by showing that if you need glasses, to go the one and only best glasses place. 








I like this print advert because of the Shia Labeouf. Many women would be attracted to this magazine cover because of Shia. He is really good looking and some women would pick up this magazine in hopes to see more pictures. This type of advertisement attracts female customers.

Conventions table

Conventional Element	How is it used in Action/Adventure films?
Protagonist	The protagonist is made to be the good guy in the action/adventure films.  The protagonist usually follows a stereotype of looking good and having a ripped body mostly to attract female audiences.
Antagonist	The antagonist is the bad guy in action/adventure films.  The antagonist is made to look ugly and unattractive trying to make the audience hate him, but usually they reveal a bit of his past as to why he is the way he is. For example, the joker.
Other characters	Other characters are important as well because they have a role even though its not as important as the main characters. For example, the father of a family. Although he goes to work all the time, he still does come to the house. He still has a role.
Plot	The plot is important because it is basically the story. The plot is what happens in the movie. This is important in action/adventure because beside the action and the violence, the plot is important. If the audience don’t get the plot, they will become uninterested.
Locations	The location is good because if there is action happening in an old people’s home. It doesn’t make sense. The viewers become confused and therefore will class the movie as boring and confusing.
Soundtrack	The soundtrack is also important because it moves the plot and the film along. Sad music signifies sad, emotional times. Happy music signifies happy times and most likely the ending. Fast paced, tense music signifies the action.
Camera	Camera shots are good.  They show certain things for certain parts of the film. To show emotion, close ups are better than a long shot.
Mise-en-Scene	Mise-en-scene is important because it is the props. The props are very important because sometimes, a certain prop are important and they show the audience this.
Editing	This plays an important part because they can cut out some scenes, and add sound effects like gunshots and explosions, when shooting the video is done. For example, CGI (computer generated images)
Representation	Representation is when and how something is portrayed. Woman are represented as weak and she is the protagonists weakness, so the antagonist takes advantages of this situation, trying to lure the protagonist in.

The Wolverine (Essay)

Camera Techniques:
The first camera technique used is a Close Up. The expression on the protagonist's face creates alot of tension just within the first few seconds, because his face is sweating and he's just woken up from sleep, but not peacefully, he's been woken. This makes the audience question why he's been woken.
Another camera shot that has been used is over the shoulder shot. This lets the audience see what the other character is seeing and the expression on the other person's face. This is often used in dialogue or conversational language.
A tracking shot is also used when the fighting scene is happening to show the full fight, so that we, the audience, don't miss any action whilst the violence is going on.

Sound:

Sound is very important in any action/adventure films. This is because it moves the action along.

The sound or music can determine whether to pick up the pace of the film or not.
For example, dramatic music makes everything tense, sad music makes everything much more emotional and upbeat, happy music makes everyone feel like the plot's getting better in action/adventure films.
Editing:

Editing is used a lot in action/adventure films.
 In the above clip, the gunshots, fast cuts and explosions are edited.
Fast Cuts is when they fast forward some action scenes and longer scenes so that the audience doesnt get bored at looking at the same thing over and over again, becoming dis-interested.