Early Advertisement

Early Advertisement:
- Before there was any form of advertising, Frenchman Théophraste Renaudot (Louis XIII's official physician) created the first version of the supermarket advertising by putting notices at the office so that the most amount of people could see it

- In England, newspaper line adverts were very popular. Especially after the Great Fire Of London, when people looked in newspapers in the aftermath of the fire for information on lost and found and change of addresses. In this period of time, the advertisements were descriptive instead of persuasive propaganda.

Advertising and the Industrial Revolution:
- When goods were handmade, there was no need for any type of advertisement seeing as the buyers and sellers knew each other personally. Packaging was unknown back then and wasn't needed before the Industrial Revolution however when technology advanced and items such as china, soap and clothing were made, the relationship between buyers and sellers was ruined. Instead of selling out of their backyards, sellers wanted their products to go all around the world.

Bubbles — the Pears' Soap Advertising Innovation:
- Thomas Barratt was married into a famous soap making family and thought they needed to promote their products more aggresively. He bought the copyright to a noted Pre-Raphaelite artist, Sir John Everett Millais, originally entitled 'Bubbles'. He made it his own by painting pears soap on it to advertise and it became a huge success.