Woman Representation.

Woman Advert	Denotation and Connotation:	Demographics and Psychographics
Positive:	From this advert, we can denote that the female is more intelligent and wealthier than the man in baggy shorts and jumper. We can connote this simply because of the image used – no copy- that the female is casually spinning earth on her finger and her clothes are those of business women. This contrasts majorly to the feeble male in the print advert, he’s playing with a basketball. The look on his face suggests that he’s shocked that the female in front of him is so successful.	This was most likely targeted at white men and woman because both sexes are in this picture, and they’re both white. Middle aged, working people.  Grown men who play around instead of working in an office like smart, white females in society in the21st century.
Negative:	From this print advert, we can denote a naked female sleeping on the floor, smiling at a male’s shoe – most likely her husband’s. From the copy and the image together we can connote that a woman should be kept at home, pleasing the man – she is lying naked. The man has finished what he wanted and is at work. She is smiling at his shoe, because she can’t go to him at work. “Keep her where she belongs” which is at home. This particular print advert represents women to be like a doll. Use it, leave it, do what you want, it won’t go anywhere, and judging by smile on her face, she agrees and makes the statement more believable and makes it okay for men to do this.	This, just like the above ad, was targeted at white, upper class men. We can tell because of the expensive shoe she’s staring so lovingly at.  And because this was a 1920 advert,  we know women back then, went for upper class, rich men, regardless of their personality.  Middle, handsome, white men.

Woman in 1920s

This advert portrays woman in the 1920s as feeble, and so weak that the men have gone and created a bottle with a flip so that they can open it. This shows that there was a lot of sexism back in the 1920s. The fact that "woman" was underlined shows that the producers and/or company who made this advert had no shame in showing and underlining the high levels of sexism. And from the above print advert, we, the audience, can infer that woman didn't really care about how they were seen in the eyes of certain men, because of the fact that a woman is the main picture that anyone sees and her face suits the copy below her. She is shocked that she can FINALLY open a bottle, that she wasn't able to before. The question is phrased so that it's SO shocking that a woman can open something, that she won't break or hurt herself. 

Annotated Advert

Print advert appeal.

This print advertisement for the perfume, Dolce & Gabbana, has a very sexual appeal to the women who see it. For example, when the women see this, they will be attracted to the many topless, goodlooking guys surrounding the lady on the ground. This probably makes them think that if they buy it, the same thing will hapen for them. Dream into reality.

















Although, this is advertising the same product, Dolce & Gabbana, the appeal created is different, almost a contrast. This print advert focuses on the bottle and the beauty of it. It's simple and draws the people into how it looks, instead of creating propaganda in the audience's mind by sexual attractions.